Edison Awards
Leading Innovation Marketing: Sparking Connections, Buzz, and Brilliant Ideas
At the Edison Awards, cutting-edge content was crafted to spotlight the world’s most innovative minds and inventions. As a key contributor to developing videos, social media campaigns, and email marketing strategies, the team also navigated the intricacies of Google Ads and Google Grant Ads to amplify the reach of groundbreaking nominees.
Content For Innovators
The challenge was engaging a diverse set of categories—from tech to healthcare—with tailored messaging that resonated with each audience. By blending creativity with data-driven insights, compelling narratives were delivered across platforms, ensuring that every invention received the attention it deserved, while driving engagement and conversions through strategic ad placements.
.png)
Acheivement
Focused
Content was created to highlight the remarkable achievements of powerful women in science and STEM. By developing narratives that celebrated their innovations and setting up engaging content for panel discussions, their groundbreaking work was brought to the forefront. These efforts ensured their contributions received the recognition they deserved, inspiring future generations in the process.
Legends of
Design
Content was crafted to celebrate the ingenuity of creative leaders in Industrial and Product Design. The approach focused on designing and developing materials that not only showcased their groundbreaking work but also met the high standards set by these visionaries. The content was designed to be as innovative and refined as the designs themselves, ensuring that their contributions were highlighted effectively.
Humor in
Innovation
Content was developed for the artists and comedians who brought humor and creativity to the stage. The goal was to create engaging and innovative materials that captured their unique talents while maintaining the event’s focus on celebrating groundbreaking achievements. This approach added a dynamic and light-hearted element to the experience, enhancing the overall event atmosphere.
Video Content
The focus was on creating innovative video content that captured the essence of the event. From dynamic motion graphics to meticulously designed lower thirds that identified red carpet attendees, every element adhered to strict style guidelines, ensuring brand consistency. These details, from opening sequences to branded visuals, played a crucial role in creating a polished and engaging experience. The content not only showcased the nominees’ innovations but also elevated the overall presentation, seamlessly blending creativity and design with the professional spirit of the awards.
.png)
Email & Social Media Marketing
Innovative email and social media marketing campaigns were spearheaded, crafting visually engaging content that resonated with a wide audience. From eye-catching digital graphics to strategically designed email templates, every piece of content adhered to the brand’s style guidelines while driving engagement and conversions. Through creative storytelling and targeted messaging, nominations were successfully boosted, fostering deeper connections with the community of innovators. This holistic approach amplified the awards’ presence across platforms, keeping the audience engaged and inspired.
.png)
Print Design & Marketing
Innovative print design and marketing materials were developed to promote the event while championing initiatives such as the Young Edison Awards Challenge, encouraging the next generation of innovators. The work also supported the Lewis Latimer Fellowship, which provides opportunities for POC innovators, and helped raise awareness for hurricane support efforts. Through visually compelling and purpose-driven designs, the messaging resonated with diverse audiences, inspiring participation and promoting the altruistic values at the heart of the Edison Awards.