Edusity
Building EdTech from the Ground Up: Bold Branding, Web Design, and Video Mastery
We led the complete launch of the Edusity brand from the ground up, developing the full brand identity, including creating style guides, content strategies, and marketing plans.
Launch From Scratch
Our team handled everything from budgeting and web development to SEO optimization, social media campaigns, and video production. We carefully crafted marketing strategies to promote Edusity’s mentoring and education platform, leveraging email marketing, ad buys, and targeted campaigns to boost visibility. Through our efforts, we increased sign-ups by 42%, establishing Edusity as a strong competitor in the education space.
Launch Campaign - Videos
For the launch of Edusity, we spearheaded a video-driven campaign that combined data analytics, keyword targeting, and persona development with captivating storytelling and exquisite video designs. By leveraging these insights, we created a buzz around the platform, strategically placing content across multiple channels to maximize visibility and engagement. The result was remarkable: 1,500 sign-ups in the first quarter and 250,000 unique page users. The campaign’s success was a direct result of carefully crafted videos that resonated with the target audience, showcasing Edusity’s value and driving significant growth in user adoption.
Reels & Stories Videos
We utilized the platform’s diverse course offerings to create visually captivating Reels and Stories videos. By leveraging social algorithms that prioritize these formats, we increased engagement and drove higher conversion rates. The design and storytelling behind these short-form videos were tailored to resonate with specific audiences, making each course offering more accessible and compelling. This strategic use of Reels and Stories maximized visibility and effectively boosted user interaction and course enrollments.
Content & Email Marketing
We strategically used email lists and segmented targeting to create highly personalized email campaigns. By tailoring content to specific user segments, we increased engagement and effectively drove signups. Each email included direct links to how-to videos, showcasing the platform’s offerings and guiding users through the course signup process. This approach helped turn leads into clients by delivering relevant content that resonated with each audience, ultimately boosting course enrollments and client acquisition.
Website Page MockUps
We designed website page mockups that were not only visually striking but also strategically optimized for SEO and keyword alignment. These mockups were carefully crafted to work in tandem with Google Ads, Google Search, and other lead generation platforms, ensuring the site would attract and convert traffic efficiently. By focusing on both design and functionality while incorporating targeted keywords, we ensured that the mockups would drive visibility, enhance search rankings, and support ad targeting, all while delivering a seamless user experience.