AI Generated Influencer Marketing: A Fusion of Tech, Trends, and Visual Storytelling - Part 1

By Jeff Schenck, Boss of Many AI Personas @ Donarus

Crafting Consistent AI Characters: The Art and Science Behind the Image

In the evolving landscape of influencer marketing, AI-generated personas are emerging as powerful tools for brands seeking innovative ways to engage audiences. These digital influencers offer unparalleled flexibility, consistency, and scalability. However, creating a believable and consistent AI character requires a nuanced understanding of both creative storytelling and technical execution.

The Importance of Character Consistency

A successful AI influencer must maintain a consistent appearance and persona across various contexts and platforms. This consistency is crucial for building trust and recognition among audiences. Inconsistent features or styles can disrupt the illusion and diminish the character’s credibility. 

Step 1: Defining Your Character’s Identity

Before generating images, it’s essential to establish a clear and detailed character profile:

• Physical Attributes: Specify features such as age, ethnicity, hair color, eye color, and distinguishing marks.

• Personality Traits: Determine characteristics like confidence, playfulness, or sophistication to guide expressions and poses.

• Fashion Style: Decide on a consistent wardrobe style—be it streetwear, formal, or avant-garde.

• Backstory: Craft a background narrative to inform the character’s environment and activities.

This comprehensive profile serves as the foundation for all subsequent image generation and storytelling efforts.

*Tip: When I was doing case studies for these, my premise was to create an AI character to align with the personas of the product, and then develop an AI Influencer or Specialist for that service or product. That way, it will speak in from a consistent voice. You can also create projects in ChatGPT and add this so that you get consistent messaging, jargon, voice types, and all. 

Step 2: Mastering Prompt Engineering in OpenArt AI

OpenArt AI enables the creation of high-quality, consistent character images through precise prompt engineering. Here are key strategies:

• Detailed Descriptions: Use specific language to describe the desired image, incorporating the character’s profile details.

• Consistent Keywords: Maintain uniform terminology across prompts to ensure stylistic coherence.

• Negative Prompts: Explicitly state what should be excluded (e.g., “no glasses” or “no background clutter”) to avoid unwanted elements.

• Reference Images: Utilize existing images to guide the AI in maintaining character consistency.

For example, a prompt might read: “A confident 25-year-old Latina woman with curly brown hair and green eyes, wearing a red leather jacket, standing in a bustling urban street at night

Step 3: Utilizing OpenArt’s Tools for Consistency

OpenArt offers features like ‘Face Lock’ and ‘Image Reference’ to enhance character consistency:

• Face Lock: This feature allows the AI to retain facial features across different images, ensuring the character remains recognizable.

• Image Reference: By providing a reference image, you can guide the AI to replicate specific styles or features in new images.

These tools are instrumental in creating a cohesive set of images that portray the character in various scenarios while maintaining a consistent appearance.

InPaint Clothing And Create Model Deck

*Tip: Create your original in the apparel you feel will be most used, then create a standing version of your character with a white background. Proceed then to InPaint clothing styles and options that you can leverage for the future, and have a database for your AI Character

Step 4: Iterative Refinement and Variation

Creating a versatile AI influencer involves generating multiple images to capture different expressions, poses, and settings. This process requires iterative refinement:

• Batch Generation: Produce several images at once to explore variations.

• Feedback Loop: Review and select the most accurate representations, then refine prompts based on observations.

• Style Adjustments: Experiment with lighting, backgrounds, and attire to diversify the character’s portfolio while maintaining core features.

This iterative approach ensures the development of a dynamic and engaging AI influencer capable of resonating with diverse audiences.

AI Character in Various Locations and Apparel

*Tip: Keep a database for your AI Characters, Spokespeople, and UGC Influencers, that way you know their background, voice type, history, posts, etc. Some of mine I have traveling and will even incorporate where they are speaking from, creating images that align with where they are. 

Challenges and Considerations

While AI-generated influencers offer numerous advantages, several challenges must be addressed:

• Technical Limitations: AI may struggle with complex poses or intricate details, requiring manual adjustments.

• Apparel Retention: OpenArt Character Creator is brutal about putting characters in the same clothes forever, and thus InPainting is a pain.

• Ethical Implications: Transparency about the AI-generated nature of the influencer is essential to maintain audience trust.

• Legal Concerns: Ensure that the generated content does not infringe on copyrights or resemble real individuals without consent.

Navigating these challenges requires a thoughtful approach, balancing innovation with responsibility

For The Road

The creation of AI-generated influencers is a multidisciplinary endeavor, blending creative storytelling with technical proficiency. By meticulously defining character profiles, mastering prompt engineering, and leveraging AI tools effectively, marketers can develop compelling digital personas that captivate audiences and enhance brand narratives.

Contact me here or check out my portfolio! Let me know how I can help your business adapt to the new changes in Creative Marketing, AI and Design! 

Stay tuned for Part 2, where we’ll explore transforming these static images into dynamic video content, bringing AI influencers to life through motion and voice.