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Professor Services

Leading Creative Education Marketing: Elevating Brands, Engagement, and Academic Success

We took a leadership role in transforming the team’s approach to content creation. By retraining the development team on best practices in design, we emphasized the importance of high-quality visuals and user-focused experiences.

Changing Design Culture

Through workshops and team-building initiatives, we fostered a culture shift toward producing top-tier content that aligned with the brand’s standards. This focus on continuous improvement not only elevated the design quality but also strengthened collaboration, ultimately driving better results in marketing campaigns and client engagement.

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Content, Content, Content

We initiated a company-wide creative culture change that emphasized the power of storytelling and strategic content creation. By implementing a problem/solution value framework, we ensured that each piece of content addressed real challenges and provided clear solutions for our target audience. Fostering a content-first mindset, we inspired the team to think critically about how design, copy, and messaging could work together to tell compelling stories. This comprehensive shift elevated not only the quality of our content but also the way we engaged with clients, leading to stronger connections and improved marketing outcomes across all platforms.

Vertical Video Marketing

We leveraged the power of vertical video marketing to craft focused, engaging content that aligned with social media algorithms. By utilizing Stories, Reels, and other vertical video formats, we created compelling narratives that quickly captured attention and drove audience interaction. This storytelling approach, combined with a deep understanding of how platforms prioritize vertical content, allowed us to maximize reach and engagement. The strategic use of vertical video content not only amplified our visibility but also enhanced the overall effectiveness of our social media campaigns.

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Email Design

We overhauled our email marketing strategy by introducing fresh designs, new templates, and more focused CTAs. Each email was carefully crafted with engaging design elements that told a narrative, ensuring subscribers felt connected and informed. By emphasizing the value of being a newsletter subscriber, we provided exclusive content, insights, and offers that kept the audience engaged. This revamped approach not only improved the aesthetic appeal but also increased open rates, click-throughs, and overall engagement, solidifying the email newsletter as a key tool for driving conversions.

Google Ads & Analytics

We set up and managed Google Ads campaigns in conjunction with Google Analytics to drive significant traffic growth. By creating tailored content and strategically targeting keywords, we ensured our ads reached the right audience at the right time. Leveraging Google Analytics, we continuously monitored campaign performance and made data-driven adjustments to optimize results. This integrated approach led to a 200-300% increase in traffic compared to the previous year’s monthly averages, showcasing the effectiveness of aligning ad strategy with real-time analytics.

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