Social Media Design
Interior Design Industry
Valet Custom Cabinets & Closets
The Interior Design Industry is challenging in that you are dealing with opinions, high-end clientele, design elements, and a variety of styles and designs. Creating a unique social media experience that is elegant and not pushing away new clients was my task. Increasing Social Media engagement and followers 50% over two years with organic and paid search on Google Ads, Facebook, Instagram, Pinterest, Twitter, and Youtube.
Non-Profit & Education
Code for Fun
Non-Profit Marketing is unique in how it tackles strategic marketing goals due to various limitations in capital in some areas, while having free or given capital for being a non-profit. Another issue to face: dealing with children and teachers. All images and video are required to have specific waivers signed for use, along with specific brands that may or may not want to be noticed for their philanthropy. Created Icons for Programs from scratch as well.
Medical & Healthcare
Creating content that is engaging for in home care services, while also doing extensive Google Ads for Job Openings and Caregiver Needs during a pandemic. Also, creating Meta Ads for job openings as well.
Engage by Cell
Working with a company that offers a wide variety of products and offerings is challenging because there is a variety of personas you have to create and consider for each product. With this company, emails marketing wasn't segmented, nor was their social media and google ads targeting. After segmentation and personas were created, it was much easier to target and get lead generation from our campaigns.
Repaid In Blood
I managed many bands over the years, but most of my content creation that I kept was with Repaid In Blood. I basically ran their full marketing spectrum of video creation, music videos, teasers, artwork, and social media channels.
Blenddy & DaCompany
Cannabis Marketing can be challenging considering all the various blocking, shadow-banning, and restrictions. This means that traditional marketing methods and ad buys are not available to cannabis companies. Using cannabis specific outlets like WeedTube, Cannabuzz, and various other cannabis channels are the only way to do ad buys or using email marketing through High Times, Herb, etc are the few channels that exist.